Hereby Hotel Alpenruhe Kulm AG wishes to inform the visitors of her website ( and the hotel guests about what personal information we collect and for what purpose we use it.

First we like to point out to you that respect for privacy is embedded in the culture of our company.
As a consequence we aim to only collect the data we which is strictly necessary to establish business and to obey Swiss law and regulations.


Visiting our website
When visiting our website, our servers temporarily store each access in a log file. The following technical data will be recorded by us, as usual with every connection with a web server, without your intervention, and stored by us until automatic deletion after no later than three days:

– the IP address of the requested computer,
– the date and time of access,
– the name and URL of the requested file,
– the status code
– the transmission protocol you use

The collection and processing of this data is done for the purpose of enabling the use of our website, continuously ensuring system security and stability and optimising our website.

Furthermore, the IP address will be evaluated, together with other data, in case of attacks on the network infrastructure or other unauthorized use or misuse of the website, for the purpose of intelligence and protection, and, if appropriate, used in criminal proceedings for identification and civil and criminal proceedings against the relevant users.

Reservations via the website, correspondence, or telephone
When you place a reservation through our website, by mail (e-mail or postal mail), or by telephone, we need the following data in order to execute the agreement:

– Title
– First and last name
– Postal address
– Date of birth
– Telephone number
– Language
– Credit card information
– E-mail address
– Company details if applicable

We will use this information as well as other information you voluntarily provide (e.g. expected arrival time, preferences, comments) only in order to execute the agreement, unless otherwise stated in this Data Privacy Policy or you have not specifically consented thereto. We will process the data by name in order to record your reservation as you have requested, to make available the booked services, to contact you in case of a question or problem, and to ensure correct payment.

Cookies help in many ways to make your visit to our website easier and more convenient and sensible. Cookies are information files that your web browser automatically saves on your computer’s hard drive when you visit our website.

We use cookies e.g. to temporarily store your selected services and data provided on a form on the website so that you need not provide the same data again when you access a subpage.

Most internet browsers accept cookies automatically. However, you can configure your browser so that no cookies will be stored on your computer or that a message will appear every time you receive a new cookie. Disabling cookies can result in preventing you from using all the functions of our website.

We don’t use any tracking tools.


Data processing in order to comply with legal reporting obligations
When checking in at the hotel we need the following information about you and the persons accompanying you:

– First and last name
– Postal address
– Date of birth
– Place of birth
– Nationality
– Official ID
– Arrival and departure days, Number of Nights

We collect this information in order to comply with legal reporting obligations stipulated in particular by hotel-business or police law. Insofar as we are required to do so under the applicable regulations, we will forward this information to the relevant police authorities.

Recording of services received
If you receive additional services as part of your stay, the service and the point in time it was received will be recorded by us for invoicing purposes.


Reservation platforms
If you place reservations through a third-party platform, we will receive various personal information from the respective platform operator. This is typically the data listed under “Reservations via the website, correspondence, or telephone” of this Data Privacy Statement. In addition, enquiries regarding your reservation may be forwarded to us. We will process this data by name in order to record your reservation as requested and to provide the booked services.

Finally, we may be notified by the platform operators about disputes related to a reservation. In this case, we may also receive data on the reservation process, which may include a copy of the booking confirmation as evidence of the actual finalisation of the reservation. We process this data in order to safeguard and enforce our rights.

Please also note the privacy policy of the respective provider.

Retention period
We store personal data only as long as necessary in order to process it within the scope of our legitimate interest. We store contract data for a longer period of time in order to comply with legal obligations for data retention. Data retention requirements that are obligatory for us arise from regulations set forth by reporting, accounting, and tax law. According to these regulations, business communication, closed contracts, and reservation documents must be retained for up to 10 years. Once we no longer require these data to carry out the services for you, the data will be blocked. This means that the data may then be used only for tax and accounting purposes.

Passing on data to third parties
We pass on your personal data only if you have expressly consented to it, if we are legally obligated to, or if this is necessary to enforce our rights, especially rights concerning the contractual relationship. Furthermore, we pass on your personal data to third parties insofar as this is required in the context of using the website and in contract processing, specifically, the processing of your reservation.

A service provider to whom the personal data collected via the website is passed on or who has or can have access to it is our web host hosttech GmbH, Seestrasse 15a – 8805 Richterswil, Switzerland. The website is hosted on servers in Switzerland. The transfer of data is for the purpose of providing and maintaining the functionality of our website.


The information we collect for sending the newsletter is collected exclusively for this purpose. The first and last names are only used to personalise the email and are not mandatory for registration.
We have commissioned CleverReach GmbH as a service provider. An agreement on the commissioned data collection is available.
Your details will be stored on servers in Germany and Ireland and will only be used for the purpose of sending the email. Data will not be forwarded to third parties.
The data will be stored for an indefinite period of time for the above-mentioned purpose. You can unsubscribe from the mailing list at any time. Your data will then be deleted within 5 working days, provided that there are no legal retention periods to the contrary.
Personalised tracking of the emails does not take place.


Rights to information, correction, deletion, and limitation of processing, right to data portability
You have the right to request and receive information about your personal data that we have stored. Furthermore, you have the right to correct inaccurate data and the right to have your personal data deleted, as far as no legal retention obligation stands in the way or a regulatory authorisation that allows us to process the data.

You also have the right to reclaim from us the data you have given us (right to data portability). On request, we will also pass the data on to a third party of your choice. You have the right to receive the data in a commonly used file format.

You can contact us for the aforementioned purposes at the e-mail address We may, at our sole discretion, require proof of identity before processing your request.

We do not want to collect personal information from minors; however, we cannot always verify the age of people who visit and use our website. If a minor provides us with their information without the consent of their parent or guardian, we will ask the parent or guardian to contact us for the purpose of deleting that information and preventing the minor from receiving any promotional material from us in the future.

Data security
We use appropriate technical and organizational security measures to protect your stored personal data against manipulation, partial or complete loss, and unauthorized access by third parties.
Our security measures are being continuously improved in line with technical developments.

Our hotel has an Instagram account. This service is provided by Instagram LLC.
Instagram is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”).
The information about their privacy policy can be found here:



Subject to other legal provisions, the present website and its use as well as services in connection with the website are subject exclusively to Swiss law. The exclusive place of jurisdiction for all disputes arising in connection with the use of this website is the municipality of Lauterbrunnen.

Our contact details
Please do not hesitate to contact us if you have any questions regarding this data policy:
Hotel Alpenruhe Kulm AG, Galliweidli, 3823 Wengen, Switzerland

Wengen, 24 January 2021